How Do They Do It
Scammers like to appeal to your vulnerabilities. We all have a few vulnerabilities that they attack with their own casual subtlety – despair, greed, opportunity, generosity, friendliness, availability of funds, timeliness and convincing others.
Trend Micro explains fraud as: “Sites that attempt to defraud a person or group after first gaining their confidence, used in the classical sense of trust. They often play confidence tricks to exploit typical human characteristics such as greed, dishonesty, vanity, opportunism, lust, compassion, credulity, irresponsibility, desperation, and naivety.”